Julie is there because the cookbook she has designed is economically viable to publishers. Chris and Poh's as much as their technical and culinary skills are superior in some respects, as the judges said they are "niche markets". Furthermore it should also be said that the food that was plated by Julie did actually reflect the themes she wanted to present and what will go on to be in her subsequent cookbook if she wins of cause, they met the criteria it wasn't just about the taste it was how it looked visually, because Cookbooks are distinctly visual. etc etc. Go Jules!!