bitchiOoh
New Member
i was expecting a gobal question for 27/28.. it was so random.... it was relatively easy.... if i studied for that stuff.. T_T
m/c (y)
m/c (y)
Ok good you are calming down now! You needed to calm down.They are different; that is a fact.
Also note that I never said not to say branding - I mentioned branding in some depth, when discussing the product section of developing market strategies.
You needed to recommend a full global marketing strategy - that would include market segmentation/product differentiation, product, price, promotion, place, environmental effects on distribution, research of market, global branding and standardisation/differentiation, going into reasonable depth for all of them.
That exam was the hardest business studies exam I've done. I did all the past HSC papers and thought this was the hardest. The CSSA Trial was so much easier!!:jaw:
What was with the no financial ratios in the short answers!?! and there was SO much on ER in that exam!
I WAS hoping for a band 6, but i really don't think I got one
It's spelt 'breeches' or 'britches' , not 'bridges'.
I think you're overstating how much pure marketing was required in the report. If you look to previous notes from the marketing centre as well as the core syllabus itself, section 3 and 4 will examine in total the 5 topics. Typically, 3 in the former and 2 in the latter.They are different; that is a fact.
Also note that I never said not to say branding - I mentioned branding in some depth, when discussing the product section of developing market strategies.
You needed to recommend a full global marketing strategy - that would include market segmentation/product differentiation, product, price, promotion, place, environmental effects on distribution, research of market, global branding and standardisation/differentiation, going into reasonable depth for all of them.
It says it will examine all 5 topics, but it doesn't say that a topic can't be in both. Differentiation alone was enough to count as global.I think you're overstating how much pure marketing was required in the report. If you look to previous notes from the marketing centre as well as the core syllabus itself, section 3 and 4 will examine in total the 5 topics. Typically, 3 in the former and 2 in the latter.
As marketing was explicitly assessed in section 4, it was essential to discuss the global topic in section 3, albeit the marketing sub section of it i.e. global branding, standardisation/differentiation or market research, whichever you saw the most appropriate.
Re-quoting again, this is more or less the structure that I used:I think you're overstating how much pure marketing was required in the report. If you look to previous notes from the marketing centre as well as the core syllabus itself, section 3 and 4 will examine in total the 5 topics. Typically, 3 in the former and 2 in the latter.
As marketing was explicitly assessed in section 4, it was essential to discuss the global topic in section 3, albeit the marketing sub section of it i.e. global branding, standardisation/differentiation or market research, whichever you saw the most appropriate.
In the second section, I focused more on the Topic 5 'aspects of managing global business - marketing' than Topic 3's 'developing marketing strategies', but you still need to mention both of them in depth, while considering the information from the syllabus.I said the impact would be that their objective of increasing reputation would be achieved. It doesn't really matter, there isn't a right or wrong answer as such, as long as you justify is properly.
The report had 3 sections ~
1. 2 social responsibilities [this is from Topic 1: I used Quality of working life, Managing cultural diversity], applying it to the scenario was fairly straight-forward.
2. 1 global marketing strategy, with a focus on differentiation in Asia [This has elements from Topic 3 and Topic 5: You need to consider both the development of marketing strategies (Differentiation/Segmentation, Produce, Price, Promotion, Place, Environmental Effects on Distribution) and the marketing aspect of managing global business (Research of market, Global branding, Standardisation/Differentiation)] and take into account the fact that they are expanding to Asia, a foreign continent with consumers who may have different cosmetic needs to Australians. This means you would place a heavy emphasis on the research of market, and would be using more differentiation of products than standardisation since the business is not very big all over the world - Global branding probably isn't relevent, at least not as a primary focus.
3. 2 key influences on employment relations [From Topic 4, straight from the syllabus: I used social influences and economic influences], like the first section applying this to the scenario isn't very difficult.