Case studies on marketing (1 Viewer)

[jimmysmith560]

Original Poster:

Hello!

I need some help finding case studies for marketing for an assignment, could anyone direct me to where I can find some, thanks!

Here are a few case studies (they are all fairly recent):

http://bgr.com/2018/02/02/iphone-x-discontinued-second-half-2018/
"Production and selling: Apple produced iPhone X’s in the hope that people would buy it, but people did not buy it. It was a good product that was high quality but the demand was not there for it. They even tried selling it."

https://mumbrella.com.au/coles-fine...claims-bread-products-were-baked-today-286555
"Coles was fined $2.5m for claiming that bread was “baked today” when it wasn’t."

https://www.channelnews.com.au/hp-nobbled-again-by-acc-this-time-for-dodgy-printer-practises/
"More 200,000 HP Australia customers who bought certain models of HP printers were not informed non-HP ink cartridges would not work in their printers."

https://www.caradvice.com.au/531202...t-audi-australia-over-diesel-emission-claims/
"Products are meant to do what they represent. Audi misled the public on their cars diesel emissions."

https://www.gizmodo.com.au/2017/10/msy-fined-750000-for-misleading-warranties-again/
"MSY was fined for misleading customers on warranty. Did not tell them they could get warranty if the products were faulty."

http://www.abc.net.au/news/2017-04-...cc-over-alleged-consumer-misrepresent/8421346
"Apple misled customers in regards to “error 53”. Consumers were entitled to a free remedy (fix) but were told no!"

https://www.accc.gov.au/media-release/accc-to-oppose-bps-acquisition-of-woolworths-service-stations
"ACCC opposes the acquisition of petrol stations by Woolworths due to the fact that it would reduce competition. It would be bad for fair competition and result in a monopoly."

https://appleinsider.com/articles/1...es_customer_pulse_market_research_focus_group
"Apple had set up a website where people provided input or comments on Apple products. Participating customers will reportedly receive up to two surveys a month."


I hope these help

 

[jimmysmith560]

Original Poster:

Ah thanks so much, but I needed case studies (on businesses) on marketing management and how it helps them achieve an SCA, I should've mentioned that before sorry

Didn't notice you're in year 11, sorry!

Case studies that satisfy the Preliminary syllabus are harder to find online than those aimed at the HSC syllabus.

No matter, in terms of marketing and SCA, you should focus on businesses like Apple and Coca Cola (the blue parts are links):

Apple Sources of Competitive Advantage
"One major source of competitive advantage for Apple is brand equity. The company has built a very high level of trust in the market."

Apple has established an excellent reputation and a high level of customer trust mainly due to the consistently high quality of their products. However, this is not all. Apple's marketing also plays an important role in making all of this happen. Because Apple is one of the best companies in the world at marketing (including promotion), its marketing campaigns successfully create a positive image of its products in the mind of its customers and consumers in general, which allows Apple to create and maintain a strong customer base. This results in a competitive advantage and can help in boosting sales (particularly during periods where competitors' customer receive significant damage - recall the Samsung Galaxy Note 7).


Coca Cola Sources of Competitive Advantage
"Marketing is also a major strength of Coca Cola which has helped the brand earn a competitive advantage by building a strong image."

Coca Cola spends billions of dollars each year ($4 billion in 2017) on advertising/promotion, which helps in attracting new customers and retain existing customers. Having established a very large customer base over its long years of operations, the company ensures it's creating a positive image of its products in the mind of customers, which serves to further strengthen that customer base, potentially leading to higher sales figures and market share for Coca Cola.


Is that better?