I'm spending Tuesday/Wednesday studying for Golbal, and there's one thing I can't understand. Not content wise, but exam wise.
In my trial, there was a question on expansion methods. I used numbers in my extended response/report, as follows:
1. Exporting.
2. Licensing.
3. Franchising.
4. Management Contracts.
5. Relocation of Production
6. Foreign Direct Investment.
The marker said I should have done that, but instead of having 5, with Franchising/Licensing together.
Why is this, when the two are different? Okay, they are by far the two most similar methods, they have a lot in common, but there are differences. What should I do in my external?
In my trial, there was a question on expansion methods. I used numbers in my extended response/report, as follows:
1. Exporting.
2. Licensing.
3. Franchising.
4. Management Contracts.
5. Relocation of Production
6. Foreign Direct Investment.
The marker said I should have done that, but instead of having 5, with Franchising/Licensing together.
Why is this, when the two are different? Okay, they are by far the two most similar methods, they have a lot in common, but there are differences. What should I do in my external?
