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pig_93

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i dunno (but we should know)
its like when u have something at a high price at the beginning, but then it slowly comes down as people have more awareness and are becoming (slightly) sick of it...
my sister who aces business back in the day said that the best example is ipods. cos they were rrp at like 499 and 399 for minis, now they are getting reduced etc.

but hey, thats all her words, i have no idea, it makes sense i spose
 

funky_a

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Hey guys, yeah, pig_93, that is what it means. So you do know it!
I just looked over my testbook from last year, and here some defination I hope would help you out:
It is part of PRICE in the Marketing topic.
In the book, the exact defination in the textbook (EXCEL) is: A SKIMMING PRICE is a high price that lasts for a short time to take advantage of early deman. It may also reflect a company seeking to cover its development cosrs, or maximise profit.
 

pig_93

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thanks for the reassurance
haha i do know it
who rules...i rule!
what are the other things like that, theres like 4 isnt there....
1. price skimming
the rest i dont know!
 

funky_a

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Ok. You are lucky I am in an extremely nice person.
Under pricing, the sub-topics are (some of them are probably not so relevant):
Price skimming
Penetration pricing
Loss leaders
Price points.
(the next few are not really emphasised on)
Full-cost pricing
Flexible mark-up pricing
Gross margin pricing
Going-rate pricing
Suggested pricing
 

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