Marketing Mix (1 Viewer)

[curly]

Explain why it is called a mix
Detail under what circumstances the mix alters.
Explain how marketers use it to acheive their goals

any suggestions would be greatly appreciated

 

[AGB]

its a mix because there are four components that combine to form the marketing strategy. it alters when the target market, product, external circumstances (economy, interest rates etc.) and all that sorta stuff changes.......sorry if this is a bit short

 

[ezzy85]

Place...
marketers can use the location of their business to help sell a product. eg. a cafe should be located in a busy area where people can see it. A factory or manufacturing business could be located in a cheaper place because they dont get business from people walking by.

Product...
the marketers could decide how the product will look or the quality of the product. They could also consider the label, brand name, target market etc..

Price...
This is where they consider the pricing strategy. So they may decide to make it expensive to make it seem like its of higher quality.

Promotion...
They could decide to give coupons or advertise on TV.

If marketing mix is talking about the four Ps then thats basically how theyd use it to sell the product to the potential customers.