not sure..elements of a marketing plan...last point (1 Viewer)

[sal17]

for this dot point

• implementation, monitoring and controlling- developing a financial forecast, comparignactual and planned results, and revising the marketing strategy

is this what i say:

Implementing is the process of putting the marketing strategies into operation. (This is obviously started firstly by drawing up a marketing plan)

Monitoring means checking and observing the actual progress of the marketing plan (how successful it has been) - Done by looking at sales figures etc to previous.


Controlling involves the comparison of planned performance against the actual performance, and taking corrective action to make sure the objectives are attained.
if not can sum1 pls tell me what i need to say...
thanks