Plz Help (1 Viewer)

[angles_eyes696]

I have to write this marketing plan up and i was just wondering if anyone
could tell me what are the headings that should be included in a marketing plan.


Thanks

 

[goan_crazy]

Executive summary-good 2 start with one of these

Situational Analysis
-product lifestyle
-competitor analysis
-market analysis-i think u 4got this one WW
-swot analysis

establishing marketing objectives-remember SMART characteristics i.e. specific, measurable, achievable, realistic, timed

identifying target market e.g. differentiated, undifferentiated and concentrated

developing marketing strategies-price, product, place, promotion

implementation, monitoring and controlling ie. turning plan into action, monitoring, and controlling-comparing actual vurses planned and doing any necessary work to fix problems

hope that helped
Joe