I focused on how human ideals have shifted, especially after and during covid, from extravagant city lifestyles to more regional, simple living. I spoke about Tolkien's conceptualisation of the Shire as an idyllic place, and referenced his interviews and letters (since I read a bunch of them AND to get my LOTR reference in) and also spoke about how it is inherently human to prefer handcrafted objects that have an unique emotional connection behind them, rather than mass produced 'convenient' items.
Showed the other perspective by going into whether ordinary people would actually give up the everyday luxuries and conveniences of modern day life to go 'back to the basics'.
Went off on a couple tangents, but hey, that's a discursive technique.