The report had 3 sections ~
1. 2 social responsibilities [this is from Topic 1: I used Quality of working life, Managing cultural diversity], applying it to the scenario was fairly straight-forward.
2. 1 global marketing strategy, with a focus on differentiation in Asia [This has elements from Topic 3 and Topic 5: You need to consider both the development of marketing strategies (Differentiation/Segmentation, Produce, Price, Promotion, Place, Environmental Effects on Distribution) and the marketing aspect of managing global business (Research of market, Global branding, Standardisation/Differentiation)] and take into account the fact that they are expanding to Asia, a foreign continent with consumers who may have different cosmetic needs to Australians. This means you would place a heavy emphasis on the research of market, and would be using more differentiation of products than standardisation since the business is not very big all over the world - Global branding probably isn't relevent, at least not as a primary focus.
3. 2 key influences on employment relations [From Topic 4, straight from the syllabus: I used social influences and economic influences], like the first section applying this to the scenario isn't very difficult.
