unless it says, for example "analyse the nature and sacial patterns of the economic enterprice u have studied", u should be talking about the activity, using the enterprise to demonstrate the points (breifly). remember the difference between ACTIVITY and ENTERPRISE. if u can refer to the broadsheet, that would be good also, becos it shows that u can apply your skills to things u have never seen before- but keep this breif otherwise it will look like u weren't prepared.