Originally posted by natstar
Man i gotta write a Marketing plan for a shampoo brand. I cant find any info. How do u waffle on about current market situation and competition situation etc without having much info...im so stuck
Do you have a blurb of information about the shampoo brand?
coz basically you use that and expand..make stuff up..like for SWOT, you could say opportunities are the potential expansion into new "fruity" shampoos, where natural extracts are used yadi yadi yada, just think of the shampoo ads that you see on tv...
hmm i'm trying to remember was there like..6 steps of a marketing plan? just follow the headings in the txtbook and occasionally throw in ur own examples (like is this shampoo in a niche e.g. anti dandruff? mens? etc), and that'll get you good marks...