this is what my teacher give us.... i dont really know if its going to help but here u go =)
This elective evaluates the negative and positive impact of the global context, media and technology on individual and community experience. Students explore how texts can communicate different ideas and viewpoints about living in a global village. The dean of the faculty of Economics and Commerce at Trinity, Professor Margret Abernetty has observed “survival in a competitive world will require an ability to live in a global community”
The term ‘global village’ was first carried in 1948 by Wyndham Lewis. It was popularised by Herbert Marshall McLuhan who evaluated the impact of media trends on human communications, describing how the world had been shrunk to the level of a village due to innovations in communications.
McLuhan optimistically felt that modern media could bring dispirate people together from isolated cultures into a single unit. His perspective put forward the idea that a “progressive homoginisation... of the world as a whole” would result from instantaneous communication. He asserted: “we have extended our concern our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.”
He was aware of the negative potential for propaganda, intimidation and manipulative advertising. This has become a real contemporary concern for studies have shown widespread “uncertainty” within the so-called global village. This has been described by social theorist Len Ang as “a thoroughly paradoxical place, unified yet multiple, totalised yet deeply unstable, closed and open-ended at the same time.”
The global village is therefore a complex concept. According to many academics, it is more accurately described as the product of a globalisation process that is a characterised by a free-market economy.
Opposition to the rhetoric that such a world market is “fair and equal” has become militant as shown by many protests around the world. Studies practices have in fact marginalised non-dominant communities, lending weight to those bodies arguing against the touted benefits of globalisation.
Traditional notions of ethnicity or cultural/national boundaries have been destabilised. The dormant, self representation of core American cultural and political values has increasingly effect cultural difference by swapping local knowledge and identities.
Many contemporary texts such as the castle seek to satirically highlight this modern phenomenon by using the rhetorical strategy of representing an argument where the weaker position is in fact made to seem the stronger. By giving power to the underdog, the alienating, destructive qualities of the ‘goliath’ roller-coaster of globalisation are raised as important social issues. The impact of materialism, Amencanisation and trans-national corporative power threatens national values and attitudes and usurps the rights of individuals.
i also would like some help with additonal texts in relation to "the global village" thanx
