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C10098v2 Bachelor of Arts in Communication (Public Communication)
Course program
Example programs in each of the two possible streams for a student commencing in Autumn semester are given below
Public Relations streamYear 1Autumn semesterSTM90387 50105 Communication and Information Environments 6cp
50107 Contemporary Cultures 1 6cp
50109 Power and Change in Australia 6cp
STM90381 50495 Research and Writing for Public Communication 6cp
Spring semesterSTM90381 50118 Public Communication Processes 6cp
STM90387 50106 Media, Information and Society 6cp
50108 Contemporary Cultures 2 6cp
50111 Colonialism and Modernity 6cp
Year 2Autumn semesterSTM90381 50480 Conceptual Frameworks for Public Communication 8cp
STM90363 50159 Public Relations Principles 8cpSelect 8 credit points of electives 8cp
Spring semesterSTM90381 50125 Communication and Audience 8cp
STM90363 50160 Public Relations Strategies 8cpSelect 8 credit points of electives 8cp
Year 3Autumn semesterSTM90381 50483 Strategic Organisational Communication 8cp
STM90363 50499 Public Relations Contexts and Applications 8cpSelect 8 credit points of electives 8cp
Spring semesterCBK90019 200/300-level Disciplinary choice 8cp
STM90363 50650 Public Relations Professional Practice 8cpSelect 8 credit points of electives 8cp
Advertising streamYear 1Autumn semesterSTM90387 50105 Communication and Information Environments 6cp
50107 Contemporary Cultures 1 6cp
50109 Power and Change in Australia 6cp
STM90381 50495 Research and Writing for Public Communication 6cp
Spring semesterSTM90381 50118 Public Communication Processes 6cp
STM90387 50106 Media, Information and Society 6cp
50108 Contemporary Cultures 2 6cp
50111 Colonialism and Modernity 6cp
Year 2Autumn semesterSTM90381 50480 Conceptual Frameworks for Public Communication 8cp
STM90362 50497 Advertising Principles and Production 8cpSelect 8 credit points of electives 8cp
Spring semesterSTM90381 50125 Communication and Audience 8cp
STM90362 50498 Advertising Creative Strategies 8cpSelect 8 credit points of electives 8cp
Year 3Autumn semesterSTM90381 50483 Strategic Organisational Communication 8cp
STM90362 50651 Strategic Advertising Contexts and Applications 8cpSelect 8 credit points of electives 8cp
Spring semesterCBK90019 200/300-level Disciplinary choice 8cp
STM90362 50652 Advertising Professional Practice 8cpSelect 8 credit points of electives 8cp